Client Needs
Why & When do clients complete studies
The following provides some specific examples of WHY clients commission our studies:
To
- Explore in depth the reasons behind company issues (eg; identified in quantitative research).
- Evaluate and test informal feedback (eg: from the sell side).
- Measure perceptions of management (eg; key man risk).
- Measure the effectiveness of IR strategies and communications.
- Test understanding (credibility) of the overall strategy.
- Predict investor intentions (eg: buy or sell ).
- Measure and compare overall investment attractiveness.
- Compare perceptions between the buy and sell sides.
- Measure the effectiveness of specific investor/broker briefings.
The following provides some specific examples of WHEN clients commission our studies:
- Regularly (annually) as a health check.
- Following results or major announcements.
- After a change of management.
- In response to M & A activity.
- After conferences and /or roadshows.
- Following the identification of company specific investor concerns.
- After a change in strategy.
- After a capital management initiative.
- When they want market feedback to assist in other stakeholder communications, both internal and external.